Transforming Vara’s Branding with Creative Solutions
Vara utilizes AI and ML models to simplify and improve breast cancer screening. This tech-driven approach enhances accuracy and accessibility, making early detection more efficient and widely available.
COMPANY SIZE - 11-50 employees
PROBLEM STATEMENT
Navigating the integration of Vara into radiologist centers across Mumbai poses a challenge due to separate ownership of real estate. The pivotal question arises: How can customer experience branding be effectively executed for Vara as a technology brand without direct ownership of the facilities?
Implementing Ingredient Branding
Careful Design
Sneak peek of Vara
Touch and Feel
Complete approach
A full Strategy
Employer Branding
For Potential Employees
Brand Essentials
Colander, Pen, Mug and more
Wearable Branding
Customized T-Shirts
Marketing Collaterals
Brochure Design
Leaflet Design
Flyers
Prescription Slip
AI Mammo Passport
Research Work
Around how intimate brands like Durex, Manforce and more create concept for the audience in unique way and scroll through Pinterest for unique idea inspiration.
CONTENT IDEA BUCKET
Breast Buddies - Visual representation of real-world objects resembling a pair of breasts.
Know Cancer to No Cancer - Create typographical designs featuring delusional or ignorant statements about breast cancer.
Counteract these statements with powerful messages to spread awareness and correct misconceptions.
Stats and Facts - Resemble statistics about breast cancer using a pie chart shaped like breasts.
Provide eye-catching infographics that present key facts and figures about the prevalence and impact of breast cancer.
Testimonials - Overcome the challenge of obtaining video testimonials by using motion graphics with patient audio.
Highlight the emotional and personal aspects of the breast cancer journey without revealing faces.
Breast Self-Help Guide - Develop an illustrated guide demonstrating a step-by-step process for self-examining the breasts.
Vara Mind - Founder's Voice - Feature the founder's voice discussing the company's mission and commitment to breast cancer awareness.
Vara UI/UX Case Study
Trust and User-Centricity design for Breast Health in India.
CHALLENGES WE FACED
Cultural Adaptation: Addressing cultural nuances in India to create a design that resonated with local values while maintaining Vara.ai's German identity.
Doctor Recommendation Emphasis: Designing an interface that prominently highlighted the importance of doctor recommendations while ensuring it aligns with the expectations of the Indian audience.
Age-Appropriate Design: Customizing the UI/UX to appeal to the target demographic of women aged 20 and above, considering their preferences and concerns.
RESULTS
Localized Design Integration: We incorporated culturally attuned design elements to ensure the UI/UX resonated with Indian values while maintaining Vara.ai's distinct German identity.
Highlighting Medical Expertise: The interface was crafted to prominently showcase doctor recommendations, aligning with the trust expectations of the Indian user base.
Tailored Experience for Target Demographic: The UI/UX was specifically customized to meet the needs and preferences of women aged 20 and above, ensuring a user-friendly and relevant experience.
CONCLUSION
To conclude, our strategic approach in designing Vara.ai's brand identity and digital experience has laid a solid foundation for its success in India. By focusing on a seamless and user-centric UI/UX that highlights the importance of doctor recommendations, we have made it easier for women aged 20 and above to book screenings at their nearest radiologist centers. This well-crafted design has not only enhanced the user experience but has also strengthened Vara.ai's reputation as a trustworthy platform in the healthcare industry.