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Inforged Autos



About


Inforged Autos is a one-stop shop for car customization and enhancement in Gurgaon. From upgrading visual appeal with alloy wheels and car wrapping to protecting the paintwork with PPF film and ceramic coating, they offer a comprehensive range of services and products.


Company Size: 11-20 employees




Problem Statement


  • Low Social Media Presence: Needed to increase their following and visibility on Instagram.

 

  • Customer Engagement: Required strategies to attract and retain customers through social media.



Our Approach


Deep Research:

  • Market Analysis: Conducted extensive research on market trends and competitors.

  • Audience Insights: Identified target audience preferences and behaviors.

 


Content Calendar Creation:

  • Strategic Planning: Developed a detailed content calendar to ensure consistent and engaging posts.

  • Content Variety: Included a mix of photos, videos, and interactive content to keep the audience engaged.

 


Strategy Development:

  • Brand Positioning: Crafted a strategy to position Inforged Autos as a leading car customization service.

  • Engagement Tactics: Implemented tactics like polls, Q&A sessions, and user-generated content to boost engagement.

 


Experimentation and Iteration:

  • Content Testing: Experimented with different types of content and posting times to determine what resonated best with the audience.

  • Performance Analysis: Continuously monitored performance metrics and adjusted strategies accordingly.

 


Video Shoots:

  • Professional Videos: Conducted high-quality video shoots showcasing their services and customer testimonials.

  • Visual Appeal: Created visually appealing videos that highlighted the craftsmanship and quality of their work.





Results 


Social Media Success:

  • Increased Following: Boosted Instagram followers by 84% within three months.

  • Enhanced Visibility: Improved post reach and engagement by 95%.

  • Customer Engagement: Increased customer inquiries and bookings through Instagram by 65%.







Graphical Success:

  • Visual Growth Representation: Showcased the exponential growth in followers and engagement through graphical analysis.

  • Comparative Graph: Highlighted the substantial improvement in social media metrics.

  • Optimized Strategy: Our strategic approach not only optimized content but also significantly increased customer interaction.





Conclusion


Our collaboration with Inforged Autos highlights the transformative impact of a well-planned and executed social media strategy. By conducting deep research, developing a detailed content calendar, and experimenting with various content types, we were able to significantly enhance their Instagram presence. The success story of Inforged Autos, marked by increased followers, improved engagement, and higher customer inquiries, underscores the effectiveness of our approach in the realm of social media management.


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