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EMB



About

Expand My Business (EMB) is a leading platform helping businesses expand their online presence through innovative digital solutions. We’re empowering businesses with the technology they need to lead change and innovate in a business landscape that waits for no one.


Company Size: 51-200 employees




Problem Statement


  • High CPC (Cost Per Click): Previous Google Ads had a CPC of 150 rupees.

 
  • Low Ad Performance: Existing creatives were not resonating with the target audience.

 
  • Ineffective Email Marketing: Existing emailers were not driving conversions.

 
  • Lack of Compelling Marketing Materials: Needed a visually appealing brochure for an upcoming WEB 3 event.




How We Helped



Google Ads Creatives:


  • Creative Design: Developed new, visually appealing Google Ads creatives.

 
  • Targeted Messaging: Crafted messaging that resonated with the target audience.

 
  • Performance Monitoring: Continuously monitored and adjusted the ads for optimal performance.





Emailer Design:



  • Visually Stunning Layouts: Designed emailers with eye-catching visuals.

 
  • Persuasive Copy: Wrote compelling copy tailored to captivate the audience.

 
  • Email Marketing Funnel: Integrated the emailers into a strategic email marketing funnel to drive conversions.




Brochure Design:


  • Meticulous Crafting: Created a 12-page brochure for the WEB 3 event in Istanbul.

 
  • Captivating Visuals: Used striking visuals to grab attention.

 
  • Persuasive Content: Developed content that effectively pitched EMB’s WEB 3 services.





Research Work


  • Market Analysis: Researched current trends in Google Ads and email marketing.

 
  • Creative Inspiration: Explored Behance and Pinterest for design inspiration.

 
  • Competitor Analysis: Studied competitor marketing materials to identify gaps and opportunities.





Challenges We Faced


  • Reducing CPC: Lowering the cost per click while maintaining ad effectiveness.

 
  • Engaging the Audience: Crafting messages that resonated with a diverse audience.

 
  • Design Consistency: Ensuring consistent design language across all marketing materials.

 
  • Iterative Process: Multiple iterations to fine-tune the creatives and messaging.





Results


Google Ads:

  • Reduced CPC: Lowered CPC from 150 to 75 rupees.

  • Improved Performance: Enhanced ad performance and engagement.

 

Emailer Campaign:

  • Increased Conversions: Emailers effectively drove conversions.

  • Expanded Reach: Reached more customers and unlocked new opportunities.

 

Brochure Impact:

  • Event Success: The brochure played a key role in engaging attendees at the WEB 3 event.

  • Brand Awareness: Increased awareness and interest in EMB’s WEB 3 services.







Conclusion

Through our collaboration with Expand My Business, we delivered impactful marketing materials that significantly improved their digital advertising and email marketing performance. The new Google Ads creatives, emailer designs, and event brochure not only met but exceeded their expectations, leading to enhanced engagement and business growth.








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