Benchkart
About
Benchkart is a new age digital marketplace that makes finding and working with great agencies in digital & IT easier. They are changing the landscape of digital outsourcing, providing a seamless platform for businesses to connect with professional service providers.
Company Size: 11-50 employees
Problem Statement
Specific Challenges for Benchkart: Needed to enhance ad performance and increase lead generation.
Low CTR: Existing campaigns had a CTR of only 1.5%.
Our Approach
Collaborative Strategy Session:
Engagement with Digital Marketers: Defined target audience and key ad elements through strategic discussions.
Wireframing for Client Selection:
Wireframe Creation: Developed 3-4 wireframes for client consideration.
Client-Approved Design: Finalized one wireframe based on client preferences.
Execution and Iteration:
Design Development: Used Adobe Illustrator to create ad designs.
Feedback Incorporation: Refined designs through multiple iterations based on client feedback.
Moodboards for Visual Consistency:
Cohesive Visual Identity: Crafted mood boards to ensure a unified visual approach across all ads.
Web Design Enhancement:
Translating Designs: Enhanced the client’s website to align with the approved ad designs.
Strategic Ad Campaign:
Targeted Campaigns: Implemented well-designed ad campaigns aimed at specific demographics.
Optimized Spend: Wisely allocated budget to achieve significant results with minimal ad spend.
Results
Well-Designed Ad Campaign:
Benchkart:
Investment and Returns: Invested 5 lakh and generated 50 lakhs in leads within the same timeframe.
Increased CTR: Boosted CTR from 1.5% to 2.5%.
Graphical Success:
Visual Growth Representation: Showcased exponential growth achieved with our well-designed ads.
Comparative Graph: Highlighted the substantial improvement in results.
Optimized Spending: Our strategic approach not only optimized spending but also significantly increased lead generation.
Conclusion
Our collaboration with Benchkart demonstrates the power of well-designed ad campaigns. By engaging in strategic planning, wireframing, and iterative design processes, we created ads that not only captured attention but also delivered remarkable results. Benchkart’s success story, turning a modest investment into substantial leads, is a testament to the effectiveness of our approach.