𝐓𝐫𝐞𝐧𝐝𝐲 𝐝𝐞𝐬𝐢𝐠𝐧𝐬, 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐚𝐥𝐢𝐠𝐧𝐬!

What I have seen and applied this year in brand design is a notable shift towards connecting with consumers through emotional and authentic visual strategies. Here are the key trends:

1. 𝐑𝐞𝐭𝐫𝐨 𝐑𝐞𝐯𝐢𝐯𝐚𝐥: 𝐓𝐡𝐞 ‘70𝐬 𝐚𝐧𝐝 ‘90𝐬 𝐍𝐨𝐬𝐭𝐚𝐥𝐠𝐢𝐚

~ 𝐍𝐨𝐬𝐭𝐚𝐥𝐠𝐢𝐜 𝐄𝐥𝐞𝐦𝐞𝐧𝐭𝐬: Bringing back styles from past decades for a timeless look.

~ 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Pepsi has revived its vintage logo and packaging.

2. 𝐀𝐛𝐬𝐭𝐫𝐚𝐜𝐭 𝐋𝐨𝐠𝐨𝐬: 𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐲𝐢𝐧𝐠 𝐋𝐞𝐭𝐭𝐞𝐫𝐬

~ 𝐒𝐡𝐚𝐩𝐞-𝐅𝐨𝐜𝐮𝐬𝐞𝐝 𝐋𝐨𝐠𝐨𝐬: Using abstract forms instead of traditional text.

~ 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Airbnb employs the Bélo symbol for a unique brand identity.

3. 𝐌𝐚𝐬𝐜𝐨𝐭 𝐌𝐚𝐠𝐢𝐜: 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬

~ 𝐂𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫-𝐁𝐚𝐬𝐞𝐝 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠: Adding mascots to create a friendly and relatable image.

~ 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: KFC’s Colonel Sanders brings personality to the brand.

4. 𝐈𝐥𝐥𝐮𝐬𝐭𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲: 𝐇𝐚𝐧𝐝-𝐃𝐫𝐚𝐰𝐧 𝐃𝐞𝐬𝐢𝐠𝐧𝐬

~ 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐓𝐨𝐮𝐜𝐡: Using hand-drawn illustrations for a unique and authentic feel.

~ 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Ben & Jerry’s features whimsical, hand-drawn packaging designs.

5. 𝐌𝐢𝐧𝐢𝐦𝐚𝐥𝐢𝐬𝐭 𝐃𝐞𝐬𝐢𝐠𝐧𝐬: 𝐒𝐥𝐞𝐞𝐤 𝐚𝐧𝐝 𝐒𝐢𝐦𝐩𝐥𝐞

~ 𝐒𝐢𝐦𝐩𝐥𝐞𝐫 𝐃𝐞𝐬𝐢𝐠𝐧𝐬: Embracing even cleaner and more straightforward visuals.

~ 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Apple showcases sleek, minimalist design in its products and logo.

6. 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠: 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐧𝐠 𝐄𝐜𝐨-𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐢𝐧𝐞𝐬𝐬

~ 𝐄𝐜𝐨-𝐂𝐨𝐧𝐬𝐜𝐢𝐨𝐮𝐬 𝐃𝐞𝐬𝐢𝐠𝐧: Reflecting a commitment to the environment through design choices.

~ 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Patagonia incorporates recycled materials and eco-friendly messaging.

𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧

This year’s brand design trends focus on making genuine connections with consumers. Using nostalgia, abstract logos, mascots, and hand-drawn illustrations helps brands stand out. Minimalism and sustainability also play important roles in modern branding. Brands that adopt these approaches effectively will create 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝 𝐥𝐚𝐬𝐭𝐢𝐧𝐠 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐢𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞.